- The optimization of natural referencing (SEO)
- Improving the user experience (UX)
- The increase in sales
The optimization of natural referencing
Googlebot and response time
Internet user behavior
The other reason why Google favors sites with a fast display is because of the users: 57% of Internet users believe that a site should load in less than 3 seconds! In this context, Google monitors their behavior very carefully to assign its SEO ranking. When a user performs a search and clicks on a result, certain circumstances may lead him to return to the search results (lack of relevance of the page, speed of opening pages too slow, site considered dubious, etc.). This backtracking (Pogosticking) is a key indicator taken into account by the Google ranking algorithm.
Improving the user experience (UX)
Long page load times frustrate users. This frustration invariably results in high bounce rates (abandoning the action). On the other hand, improving the user experience (UX) linked to the display speed optimizes the chances of closing sales. When display times are fast, the site benefits from a more sustained traffic and a longer visit time per user (which favors brand awareness and memorization).
The increase of your sales
The fluidity of traffic increases the number of pages consulted and offers the visitor the opportunity to find the product he wants more easily. Impulse and spontaneous purchases are also boosted if the visitor has the possibility to access the product and the shopping cart quickly.
7 tips to optimize page loading
Invest in a good web hosting
Analyze the loading time
- Enable script compression using a tool like Minifier HTML / CSS / JS for example.
- Optimize the CSS files that are uploaded by the server before the page itself. For this operation, it is necessary to remove all superfluous elements from your files (spaces, useless data, etc.).
- Arrange the scripts at the bottom of the page (below the waterline) so that the content is loaded first, before loading the scripts. .
Optimize the image format
Four image formats are displayed correctly on all browsers: JPEG, GIF, PNG and WEBP (recommended). To reduce the impact of these images on the bandwidth (maximum capacity of the internet connection), two operations are required: resize and compress.
Make videos lighter
- Host the video on Youtube or Videmo and integrate them on your website
- Reduce the width of the video
- Compressing video with software like Adobe Premiere
- Delete the audio track if it is not needed
- Choose a good lightweight format like MP4