An all too common idea is that AI is only for companies with a lot of data. This claim is outdated! Even if algorithms are able to process a very large amount of data. Their real power lies in the number of variables they can take into account. Therefore, all companies that have CRM software have a sufficient database to run a predictive analysis solution. As for other applications of artificial intelligence (e.g. virtual assistants), their implementation can precede (or even motivate) the implementation of an operational database. Especially since SMEs are now able to benefit from the advantages of artificial intelligence (AI) at very reasonable costs, and in some cases, without the intervention of an IT department.
Ability to analyze
This analytical capacity is the result of all the research carried out in terms of computing power (connectivity, sensors, data collection, etc.), technologies and algorithms (deep learning, reinforcement learning, etc.). Data science and artificial intelligence (AI) have enabled the development of solutions that contribute to product and customer profiling, production optimization, intelligent traffic management solutions, medical recommendations,…
Usable and relevant results
A good understanding of the application domain is also essential to verify the relevance of the results. Hence the need for a true collaboration between the data processing expert and the domain specialist.
Benefits of Artificial Intelligence for SMEs
Artificial intelligence now offers SMEs functionalities to simplify the work of their employees: voice activation, e-mail dictation, setting up automatic reminders linked to locations or contacts, etc. Investment in predictive maintenance of production equipment is also essential to optimize cost control.
More effective internal communication
Via conversational agents, SMEs can have interactive knowledge bases that employees can consult to find information about the company (KPIs, processes, etc.) or their activity within it (vacations, etc.). Another advantage of the formula is that employees can express themselves in “natural language” and ask questions such as: “How many days of absence am I entitled to in the event of my husband’s death?” or “How many liters is tank B?”
Optimized customer relations
Thanks to machine learning, SMEs can now benefit from tools capable of distinguishing significant relationships between different variables. This ability to build and test analysis models allows for advanced customization requirements. For SMEs, this activity management allows them, for example, to quantify the customer potential for a given product or to measure the implementation of acquisition strategies.